Long-form videos with licensed music will soon be monetizable on YouTube.
During yesterday's Made on YouTube event, a new program dubbed 'Creator Music' was announced.
This provides creators with a large repertoire of popular music to use in their videos without fear of being demonetized.
When employing licensed music, creators have a few alternatives.
If creators want to share their money with artists, YouTube says the 55% split will be prorated based on the amount of licensed tracks in the video.
According to YouTube representative Susan Cadrecha, one track has a split of 27.5%, while two tracks have a split of 18.3%.
Other deductions, such as performance rights fees, apply to videos.
YouTube hopes that this agreement will provide producers more freedom in using licensed music on the platform.
To avoid being demonetized, most serious creators rely on royalty-free music for their channels.
The new YouTube Music Creator program is currently in beta in the United States, with plans to expand to additional countries later this year.
"Creators have often informed us that selecting the proper tune isn't the difficult part.
It's actually figuring out how to license it," says Amjad Hanif, YouTube's VP of Creator Products.
So far, YouTube has agreements with at least 50 labels, publishers, and distributors.
However, none of those transactions appear to include the major three labels (UMG, WMG, and Sony).
In addition to this new program enabling producers to begin using licensed music on YouTube, the platform hopes to make it easier for creators to make money on YouTube Shorts.
"Music can power that emotional connection between artists, creators, and all of their fans - and we want to increase this by giving creators more options to work with, while also assisting artists in meeting fans where they already are-right here on YouTube," Hanif says.
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